In order to grow your market, buyers and consumers needs to be aware of your product’s availability at wholesalers and retailer level. MDC Africa can assist creating demand for your product across the entire channel through trade marketing efforts.

MDC Africa’s Trade Marketing projects are focused on sales fundamentals such as Promotion, Price, Display, and Distribution.

• – We can design and implement promotion strategies: We suggest which outlets can achieve the highest return on investment, and monitor the outcomes of the promotion strategy.
• – We can execute a branding blitz in your universe of outlets: We do so by rebranding outlets with your marketing materials. This will ensure visibility of your brand and uniformity across the outlet universe.
• – We can ensure the availability of your trade consumables at the outlets: If your business has goods that must be replaced occasionally, MDC Africa can manage this entire process for you by monitoring stock levels and supplying quickly and regularly.

While at the outlet, our trade marketeers can collect additional information. This gives insight into the impact of sales fundamentals. It also provides input for market strategies aligned with brand strategies.