Our philosophy


MDC Africa was founded in 2018 by a group of serial entrepreneurs with more than 20 years combined experience operating businesses around Africa. We offer modular and transparent research & implementation projects all throughout Africa. Our core skillset is Market Development, with a strong focus on Channel, Territory and Route to Market development of informal markets.

Our market insights are used as the golden thread that enables market growth. Clients use MDC Africa to have their finger on the pulse of the market, which enables them to discover market trends, build brand strategies and have better consumer market insights. Our commitment to execute on these insights makes us a logical long-term partner for companies wishing to develop their markets.

At MDC Africa, we design research and implementation projects tailor-made to the client’s needs. We focus on innovation, coverage and efficiency for our client. The goal of our activities is to help you grow your reach in your current market and expand your reach to new markets.

Our strength lies in our People, Processes and Technology. We source passionate people for every project and provide them with technology tailored to suit the client’s needs in order to achieve their goals. Throughout the project, we have the proper processes in place to ensure the project runs smoothly and efficiently. After kick-off, we report back to our clients on a daily and weekly basis to keep them up to date of the project’s progress and achievements.


Our vision is to become the leading provider of Market Development services in Africa.

Our mission is to create talented local teams that ensure our clients’ success by using innovative technologies to  uncover market trends insights that enable evidence-based decisions and strategies.

We aim to maximize market development for our clients’ products



  • We are more passionate about our clients' products than they are.

  • We unlock growth areas by driving innovation in our route to market strategy.

  • We focus on impact by solving the most important problems.


We provide an entrepreneurial environment for passionate individuals



  • We offer a flat structure where people can feel free to contribute.

  • We give people the freedom to flourish by fostering an independent work culture.

  • We encourage people to reach their potential by providing development opportunities.


We foster an open, collaborative and trusting work culture



  • We are reliable, transparent, honest, and open to deal with.

  • We celebrate our differences to enrich collaboration.

  • We treat team members as if they were family.


At MDC Africa we focus on market insight, market growth and client efficiency. We aim to maximize the outcomes of every project we execute and to exceed client expectations where possible. This we achieve with a focus on People, Processes, and Technology: providing the right people with efficient technology, and putting the proper processes in place to support their activities.