Motivating shopper decisions requires your products to be available, visible, and presented in an attractive manner. To this end, companies invest in creating standards such as planograms, but these standards are often not executed properly at the outlet level. One of the most critical aspects to managing supply and building sales is therefore to monitor what is happening in each store. MDC Africa can take over this process for you by implementing a Best Practice Standard project.

• – In accordance with the client, we determine the relevant data that should be collected in Best Standard Practice projects.
• – This can include taking photographs of the store to monitor product merchandising, placement, visibility of products as well as data regarding product availability and stock keeping.
• – We then audit, train and monitor the universe of outlets to ensure that their store shelves display the right mix of our clients’ products in the right way.

Collecting this information gives the client more insight into the product execution at the outlet level. This process also creates an opportunity to establish a stronger relationship with your Universe of Outlets.

• – The information that the auditors capture will be used to provide weekly reports of outlets surveyed, products availability and visibility, impact of BPS implementation, and many other relevant factors.
• – These reports will also provide actionable information for sales representatives to identify which outlets require additional visits or restocking.